Analyse your consulting offering

Is it reasonable, palatable and what does it entail from a commercial point of view?

1 - Specify your consulting offering

2 - Specify the target market

3 - Specify your target audience

4 - Generate your analysis

Specify your consulting offering

Offering description

psychology

What is the palatability level of your offering for the targeted audience? —

Low

Medium

High

Strengths

Areas for improvement

euro

Estimated price for one engagement (EUR) —

Low

—

Mid

—

High

—

The estimates are indicative and do not constitute a quote.

calculate

Required business activity to reach an income of 100k€ / year —

Adjust assumptions to see volumes needed if all meetings came from cold outreach only, or warm outreach only (parallel scenarios).

Target annual revenue (€)

Price per engagement — mid (€)

Engagements won per proposal sent (%)

Proposals won per meeting held (%)

Share of cold replies that become a meeting (%)

Share of warm replies that become a meeting (%)

Cold email response rate (%)

Warm email reply rate (%)

— Engagements / year

—

Proposals to send (#/month)

—

Meetings needed (#/month)

—

Cold conversations (#/week)

—

Warm conversations (#/week)

Uses the average price of an engagement. Engagements / year: ceil(annual target ÷ mid price). Proposals and meetings / month: each step ceils from the monthly revenue slice (target÷12) through win rates (stress). Cold/warm conversations / week: ceil( weekly meeting load ÷ (reply rate × meeting conversion) ), with weekly load = (12 × monthly meetings) ÷ 52.

Cold conversation: outreach started out of the blue, without prior signals, to someone you do not already know. Warm conversation: outreach to someone who has already shown some awareness of what you do.