Analyze your farming potential

How recurring is your offering on an existing client portfolio — farming volumes to reach a revenue target, and when farming can take the lead over hunting.

1 - Describe your consulting offering

2 - Describe your target market

3 - Describe your buyers / audience

4 - Generate your farming diagnostic

Describe your consulting offering

Offering description

autorenew

Can your offering renew on accounts you already know? —

Farming means re-engaging clients you have already worked with each year — not hunting strangers. This score reflects how naturally your current offer comes back on the same accounts.

Low

Medium

High

Estimated annual recurrence per account (opportunity) : —

Share of farmed accounts with a recurring mission opportunity each year — farming conversion applies separately in the simulator.

What makes renewal likely

What blocks annual renewal

When to re-engage — annual moments to watch

How to relaunch known accounts

If renewal potential is limited on your core offer, here are plausible spin-offs — often tied to fiscal or budget cycles — that create more reasons to come back to the same accounts.

euro

Estimated price for one engagement (EUR)

Low

—

Mid

—

High

—

The estimates are indicative and do not constitute a quote.

agriculture

Farming activity to reach 100 K€ / year

Farming activity on accounts you have already worked with — relances, conversations and proposals at farming conversion rates.

Contracts / year

—

Accounts needed in farmable pool

—

Farming relances / year

—

Farming relances / week

—

timeline

Portfolio build-up — when farming takes the lead

Year-by-year projection: clients in the farmable pool, farming potential vs. target, and when farming can reasonably account for most of your contracts.

Year	Clients in pool	Farming potential	Contracts via farming	New clients (hunting)

Target annual revenue (€)

Price per engagement — mid (€)

Annual recurring mission opportunity per account (%)

New clients signed via hunting / year (build phase)

Annual portfolio churn (%)

Farming relance response rate (%)

Share of farming replies that become a meeting (%)

Chance a farming proposal becomes a contract (%)

Cold outreach response rate (%)

Share of cold replies that become a meeting (%)

Engagements won per proposal sent (%)

Proposals sent per meeting held (%)

Steady state: contracts = ceil(revenue ÷ price); pool = ceil(contracts ÷ (recurrence % × farming conversion)); relances/year = ceil(contracts ÷ conversion chain). Evolution: each year pool = previous pool − churn + new hunted clients; farming contracts ≈ pool × recurrence × conversion; farming leads when ≥ 50 % of target contracts.

Farming relance: outreach to someone you have already worked with. New clients (hunting): cold signing to grow the farmable pool.